| Service: | Misleading advertising | ||||||||||
| Responsible Authority: | Office of Fair Trading | ||||||||||
| Service Area: | Office of Fair Trading | ||||||||||
| Description: | Advertising in the UK is mainly controlled through codes of practice. In the case of advertisements in the non-broadcast media, the Advertising Standards Authority http://www.asa.org.uk/ oversees and acts to ensure compliance with the British Code of Advertising, Sales Promotion and Direct Marketing. The Code is the body of rules the advertising industry draws up andn essence, it requires advertisements to be legal, decent, honest and truthful and to be prepared with a sense of responsibility to consumers and society at large. Visit the dti website for more information | ||||||||||
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| Contact Information: | Office of Fair Trading General Enquiries
If you are a member of a trading standards department with an enquiry about the Enterprise Act, please contact 020 7211 8198. If you are an officer of a government department with a general enquiry or you wish to consult the OFT, please contact our government liaison unit on 020 7211 8178, or e-mail consult@oft.gsi.gov.uk | ||||||||||
| Address: | Spelthorne Borough Council Knowle Green Staines TW18 1XB
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